A new type of tea which can earn ten times in the world market more than what farmers earn from the normal green leave tea in the same market has been introduced in Meru County by a renown large scale tea and coffee farmer. This new type of tea known as purple tea which is characterized by purplish colour on its leaves and stalk has also a big market in Japan. In order to promote the proper establishment of purple tea farming, over 1.4 Million seedlings have been sold or distributed for free to farmers within Meru County.